Over the past five years, the marketing automation market has grown from £225m to over £1.65bm with around 142,000 businesses using marketing automation software.
Why? With a 451% increase in qualified leads, 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead, it’s clear to see why companies are growing their business using this powerful channel.
The infographic below shows how this tactic has grown and current market share of the leading marketing automation platforms.
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The Rise of Marketing Automation – An infographic by Marketing Automation Insider