When Ignite Restaurant approached The Nth Degree to design and build a website, we explained that they would need to take their internet marketing to another level in order to have the edge in the highly competitive restaurant sector in Edinburgh.
How we took Ignite’s internet marketing to The Nth Degree
After an initial re-write to maximise SEO, The Nth Degree created a more forward thinking website to incorporate an online booking system, search menu and downloadable PDFs with fresh, new photography.
Exterior photographs of Ignite were taken on a clear summer's evening to capture the restaurant in good lighting conditions
The team then focused on social media and further SEO, along with co-ordinating PR activity to ensure on and offline coverage before creating a mobile version of the website (see below).
Thanks to its combined design and marketing efforts, The Nth Degree was able to put Ignite firmly on the map as one of the finest Bengali and Indian restaurants in Edinburgh.
More than 40% of the restaurant’s bookings are now made online, customers can connect via social media and Ignite is permanently positioned at the top of Google rankings.
Use a smart phone to scan the QR code to view Ignite's mobile site
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